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Schools Earn Royalties on Their Marks Through NFHS Licensing Program

Schools may now benefit from involvement in a group licensing program to protect and earn royalties on their various marks.

The NFHS – now in its third year of the NFHS Licensing Program with the Licensing Resource Group (LRG) – has provided that opportunity for schools throughout the country free of charge.

Created to bring a new revenue stream directly to high schools and to help schools protect their marks from being used by third parties without paying a royalty to the school, the NFHS Licensing Program collected approximately $1.6 million in royalty revenue during the 2011-12 school year. More than 7,500 schools participated in the program and received revenue.

Apparel and other promotional products with high school names and marks are produced by designated licensees and sold by national and regional retailers. All NFHS Official High School Licensed Product has a distinctive hang-tag or sticker. This mark ensures that the manufacturer and retailer are participating in the program and providing royalty payments, of which a portion is returned to the school.

Retailers involved in the NFHS Licensing Program include Dick’s Sporting Goods, Academy Sports, Walmart, K-Mart, Dollar General, Dunham’s Sports, Fred’s, Hibbett Sports, Meijer, MC Sports, Menard’s, Walgreens and Sports Authority.

In addition to royalty payments for the sale of licensed product in retail stores, schools now have an additional revenue opportunity through a free online fan shop for their Web site.

Rokkitwear will provide participating schools a cutting-edge online fan shop at no cost. Supporters of the school can purchase apparel, fan gear and merchandise branded specifically for the school. Schools will receive a percentage of each online sales transaction.  

Schools interested in becoming involved in the NFHS Licensing Program can visit the recently updated Web site at www.nfhslicensing.com. In addition to complete information on the program, schools can sign up for the program online by downloading the licensing agreement. Information on starting a free online fan store is also available at www.rokkitwear.com.

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