The NFHS has collaborated with the Leading Edge group to produce a series of promotional videos that showcases how the organization operates and the values of interscholastic activities. The finished product consists of two videos - a six-minute mini-documentary and a one-minute piece (see below) - that will be used to promote the NFHS. It includes appearances by NFHS Executive Director Bob Gardner, as well as a coach and a student from nearby Avon (Indiana) High School. The one-minute commercial is slated to be aired on the Fox Business Channel.
In addition, Leading Edge, which produces short educational pieces on various topics for public television, created a short segment on the benefits of high school athletics based on the NFHS video. Hosted by former NFL coach Jimmy Johnson, the Leading Edge piece will be distributed for airing on hundreds of public television stations throughout the country.
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National Federation of State High School Associations
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